Week 10
Week 10
+1
Oct 3, 2026
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2 min read
Most people try to be everywhere. Operators pick one channel and go deep.
This week's marketing fundamentals playbook, in one page.
Week 10
+2
Oct 2, 2026
•
2 min read
Most people fear running ads. Operators get paid to run them.
Ad management: a $250-400/month AI-assisted retainer, per client.
Week 10
+1
Oct 1, 2026
•
2 min read
Most ads want to be liked. Operators want them acted on.
Direct response marketing, in four parts: promise, proof, action, deadline.
